Do The Work - Free and Awesome Looking Book for Kindle

Hey guys,

I just wanted to make sure you know that you can get this new book about marketing and growing a business for free until April 20th.

I was told about this by a fellow marketer who I really admire (Andre Chaperon) and I've already pre-ordered the Kindle version on my iPad.

You don't need to own a Kindle to get a Kindle book. If you have an iPad, iPhone, or even just a PC/Mac you can get an app that lets you read Kindle books on those devices.

Grab the freebie while you can. It looks like it's going to be a great book published by Seth Godin's "The Domino Project".

Here's the link to Amazon's Kindle edition.

Lessons from Recently Doubling my Conversion

I've been dying to type up this post to you all because over the last two months I've made some significant time investments in one of my websites and it's yielded me a much higher conversion rate. In fact more than double.

Doing this involved regular sales copy AND a video sales letter which I'll explain lower down.

Nothing that I did is rocket science. But it did take work. What I'm going to do here is share what I did and give you a couple of recommendations for (very cheap and free) tools that I used to make it happen.

The first thing I did was totally re-write my sales letter. I felt that I had gained more insight into my customers wants, needs, problems and questions over the last year so I figured a sales letter re-write would help me boost conversion.

But how to know for sure?

I used two tools. The first is a free tool called Google Website Optimizer. This takes care of something called "Split Testing". If you know what that is skip this next section.

What is Split Testing?

I'll stick to the basics here, which is called "A/B Testing". Basically you create two landing pages that are different in some way. My difference was the sales letter text. You send 50% of the traffic to each version of the page and you measure conversion rates of each. You determine a winner through statistical analysis.

[End of explanation on that …]

So how do you do it?

First, go get an account setup for free at Google Website Optimizer.

Next, follow the instructions they give you for creating a new experiment and telling Google your two test page URLs, and finally the "conversion" URL. This would be your Thank You page (or your download page).

Google will give you some code to paste onto your two test pages and your thank you page. You can either do this yourself or you can have it done automatically on Wordpress with a very cheap plugin that I bought and LOVE.

When the experiment is running you don't need to do anything. Google drops a cookie on the PC of each viewer and tracks conversions (and the page that drove the conversion) automatically.

When I re-wrote my sales letter I patiently waited. I worked on other "stuff" while my experiment ran on autopilot. After a few weeks Google gave me the green light that my new page was converting 115% better!

Yes, it was the "holy crap" moment I was hoping for. It felt AWESOME to know that my hard work paid off. But without Google Website Optimizer I would be clueless as to how to get this done.

WORDPRESS USERS READ THIS

The plugin that I used was built by a great guy named Eric Transue. I bought it as a WSO a long time ago and finally started making a habit of using it. He recently put it up on ClickBank. It's like $27 and is really easy to use, which is why I love it.

I had previously tried at least two other plugins that did a bad job of interfacing with Google Website Optimizer. His works perfectly.

Here's where you can get it. This is my affiliate link, but if you want to look in the CB marketplace you can easily find his product which is called:

Wordpress Split Test Optimizer Plugin


(Yes, the testimonial that you see on his site is from me and I gave it to him without him asking. I like to do that with awesome stuff that I buy).

Ok. End of WP stuff. Back to the Story …

After I had doubled my conversion rate by re-writing my sales letter I wanted to FINALLY get around to trying one of those sales videos where the controls are hidden and the video just plays.

You know the ones I mean? Mike Geary uses this on TruthAboutAbs, and Ryan Deiss uses these on everything he does. They have those magic "buy" buttons that appear right at the moment they want you to know about their product?

Well, I made one of those videos and started testing it against my new sales letter. Currently as I write this email the test is ongoing, but the video is beating my re-written sales page by a nice margin, so it feels like I have another winner.

Anyway, the darn sales video actually took me two weeks to create. I had to analyze other people's sales videos, figure out the elements to them, and then figure out how to make it look good, record the video, upload it to my site, etc. Then I had to figure out how to hide the buttons.

I could have saved myself a lot of time by just buying the tools I needed in the first place.

TIME SAVER FOR MAKING YOUR VIDEO

First of all, there is a very good and very CHEAP product that I bought which breaks down the steps to making a video sales letter. It's also $27 (one time fee) and has a very simple customer login area where you can access the training. The vendor takes you through the proven steps to drafting and then recording a really good video sales letter.

I bought this 3/4 way through my 2 week project. If I had bought it sooner, I would have finished faster. Besides, this is ideal training to share with your employees in the Philippines! They can make these scripts / presentations for you and even hire you a voice over artist if you don't want to record the script yourself. Super easy stuff.

Video Salesletter Guru



AWESOME TOOL FOR UPLOADING AND MANAGING VIDEO:

Once I had my video recorded, I was frustrated by how hard it was (for me) to hide the controls and get it to look good.

I ended up buying something called Easy Video Player (EVP). I read some very heated threads on WarriorForum and as a result of my homework I paid $200 for the "commercial" version but the $77 non-commercial version will be fine for most people. At the end of this post I'll explain one thing that annoyed me, but it was minor to solve.

EVP has some incredible features such as the ability to hide controls, the ability to put opt-in forms RIGHT INSIDE your video and also to do the magic "buy now" button that shows up when you want it to show up. I'm just scratching the surface of what this thing can do. It also supports Amazon S3, which I've started to use because video requires bandwidth and I didn't want to risk crashing my server on Bluehost.

Easy Video Player


CONCLUSION:

It took me a lot of hard work to implement split testing and my new video sales letter. But not because the actual implementation steps were hard. They were not once I knew what tools to use. But creating my new sales pitch did take a lot of time and you can't really avoid that.

If there's anything I can get you to do it would be to focus on adding value to your business where you KNOW you are the best person for the job and you'll get high ROI for your time.

Then buy the tools you need to speed up the rest of the "stuff" such as split testing and hosting awesome "magical" video on your site (locally or using S3).

If anyone has ANY questions about any of this please comment. I'll answer you to the best of my ability. It was a hassle to learn everything that I had to learn to do this myself, so I hope I've saved you some time by explaining the process to you.


P.S. I said I'd tell you about one thing that bugged me about Easy Video Player. It's a forced continuity offer. When you buy the player you get automatically signed up to a $37 mastermind group. The first month is free, of course, as always. But I had to complete my registration in order to cancel that portion of my purchase which took me about 10 minutes of time. That bugged me. My advice, do NOT EVER do that to your customers. They will hate you for it.

P.P.S. I've started to get my Filipinos involved in doing videos (and video marketing) for me. I'm considering making a bonus training module on this that I would give to everyone who takes my replace myself bonus. Does this interest you? What are your biggest questions on video?

I've Created a Bonus for ReplaceMyself members

After months of writing my own outsourcing tips, I've decided to compile many of them into a bonus package. If you are interested in learning how to outsource effectively, then you know I'm a big believer in John Jonas' outsourcing training. To encourage you to sign up (even if you just give it a try for one month), you'll get my bonus package.

Get all the details here:

Replace Myself Bonus Package

also you can read my Replace Myself Review.

Outsourcing: Selling on Amazon

Today I wanted to whip up a quick post to explain one of the business models I've been experimenting with. And it is WORKING today, meaning that I'm making money with this model.

What I'm doing is:

• Almost 100% outsourced
• Scalable
• Pretty easy to just pick a niche market and run with it
• Requires almost no investment other than a domain, and outsourcing expenses

As I said in the title, I'm talking about selling on Amazon. Let me break down the process for you a bit so you can understand the details of what I'm doing (or should I say ... what I'm having my workers do for me).

The Strategy

The way to make money by selling on Amazon is to create product reviews that get seen by people who are ALREADY looking for products that you are promoting. By writing reviews and establishing backlinks to these reviews, you will start to get free organic traffic from the search engines. People will read your reviews, click through to Amazon, and order the product. It's very simple, but I've got a few ideas to help you make this even more effective.

The Simple WorkFlow

1. Pick a niche market on Amazon
2. Find a suitable domain name
3. Setup WordPress
4. Write product reviews
5. Write articles about the niche and submit them to article directories

Ok so let's break down each step with a bit more detail. Especially the promotion aspect at the end.

Pick a Niche Market

Don't over-complicate this. Just think about "stuff" that you would like to have your writer write about. Backyard sheds? Office chairs? Sewing machines? iPod docking stations? Toys for kids? It hardly matters but I do have some non-scientific advice.

• Focus on stuff that you believe will be around for a while. Digital cameras and other techy stuff goes obsolete fast. I prefer to write one review and have it last for a long time. I like low-tech stuff for this reason.
• Focus on stuff that is expensive. Amazon pays 4%-6% commission. But the conversion rate is very good, much better than clickbank products, or other digital goods. People trust Amazon. Add in a bunch of lower cost items to get your sales numbers up because you need to sell about 7 items per month to get your commission up to 6%. This makes a 50% difference to your income so it's worth doing!

Pick a Suitable Domain Name

So now that you've got your niche market, simply look for a domain. I follow these rules of thumb: 1) Keep it short; 2) Stick with dot com; 3) Keep it low key; 4) One hyphen in the name is totally fine.

If I was promoting backyard sheds, I would try to get backyardsheds.com first. Then I'd look at backyard-sheds.com. Before making a decision simply punch in your keyword into the Google keyword tool. Select "phrase match" instead of "broad match" and sort by volume. You might find that "backyard shed" is the wrong phrase. Maybe it should be "garden shed". I don't know! But Google will tell you. Also realize that Amazon gives things category names and they probably did some research when picking the category name. So just copy amazon. If they go with "backyard" then you should do the same.

When I first started doing this, I picked the niche and the domain name. Now I get my workers to take a first stab at it and I review their work before buying the domain or agreeing on the niche. But outsourcing this step helps save me time and they bring in good ideas.

Setup WordPress

Simple as can be. Get your outsourcer to set up WordPress using Fantastico or SimpleScripts. This is dead easy. I'm not going to spend any time on the installation, but here are a few points about the blog itself:

• Use the THESIS theme. It's really easy to use, looks "ok", which is the point. You don't want your blog to look uber-professional. You want a "plain Jane" look. You want it to look like it was written without the intention of of "selling" stuff to people.
• Post reviews as "pages" and not "posts".
• Create a SIMPLE text widget in the sidebar. Use the headline "Our Reviews" and then list all of the product reviews you've done in the sidebar. That way they are all visible to anyone who comes across a blog post or page.
• Get unique content by using the Unique Article Wizard Plugin for your blog. This will allow you to have related topics automatically posted to your blog and can help bring in traffic. You can then convert that traffic through the sidebar, and through the next plugin I'll recommend.
• Get the WWSGD plugin (What Would Seth Godin Do). Configure the plugin to show at the top or bottom of "posts only" (not pages). Set it up so that it puts out a key message to blog readers along the lines of this: "Hey, Thanks for visiting. If you need a new Backyard Shed we absolutely LOVE this model here. Have a look at our review". This message will now show up to every blog reader for every article, and you can promote your favorite product using this plugin. If you use the THESIS theme then start a paragraph tag and put class="alert" within the P tag. This way whatever you write shows up in a nice yellow box.

Write Product Reviews

The actual product review should be simple to do and a full-time outsourcer should be able to do about 8-10 per day. The goal is to launch each website with about 20 reviews to start. This way you can decide which sites are successful, and go back to re-invest more time in creating more reviews.

Here is how I write reviews:

The Title of the review should include the product's full name. Remember that the title of your post will become an extension of the URL, and it sits inside an H1 tag, so it matters a LOT for on-page SEO. If the product is called the Super Deluxe Wooden Garden Shed then your title should be something like "Super Deluxe Wooden Garden Shed: Our Review and Customer Opinions".

Using a long title is better. Using the word "review" and "customer opinions" is better than using just one or the other. You don't know what people will type into Google so give yourself a shot at more traffic by using more relevant keywords to the potential buyer of the product.

The body of the review might look like this:

Product name: Super Deluxe Wooden Garden Shed

Best Price: $xx (over at Amazon) **use your real affiliate link**

About the Super Deluxe Wooden Garden Shed

Write some cool stuff here about the shed. Talk about it's size, what it is made out of and why it will last for a long time. Does it have a lot of shelf space? Make this 2 or 3 paragraphs.

Put PICTURES within the post. You can grab them straight from Amazon.com. Just save them as JPG and upload them to WordPress. Make sure they are clickable with your affiliate link! Don't miss this part.

Now at the bottom of the review put another heading:

What Other Customers Say About the Super Deluxe Wooden Garden Shed

"Paraphrase some customer comments here. Just take the short and important parts of various customer reviews" - Amazon customer

"Maybe include another review comment here. That's why we like to pick products with great reviews and lots of positive comments" - Amazon customer

Now we put another big yellow box to draw attention. use class="alert" within the Thesis theme to create this yellow box.

I would say something like: "Find out what other customers are saying and learn about free shipping over at the Amazon.com website" (make "amazon.com website" an active link)

Promote the Website with Articles

The final step to make money is to make sure you get traffic. Your content will already get you some traffic but you want to make sure you have links pointing to your root domain AND to each specific product review.

What I do is create a "resource box file". I start with one basic box like this:

"Learn more about backyard sheds at our website which reviews backyard sheds. You might want to check out our super shed review"

(the use of bold is there to show you where you'd make live links pointing to your root website and to specific product reviews.

So you create one resource box for EACH review. If you have 20 reviews, you make a file with 20 resource boxes.

Next, you have your outsources write a series of articles about your niche market. If your market is backyard sheds, you might write about "How to pick the best backyard shed for your property". It might be "Five Tips to Maintaining a Backyard Shed". Doesn't matter!

At the end of each article include ONE of your resource boxes. Submit to EZA and submit to your own blog. Do this until every resource box has been used so that you have links going to each individual product review using appropriate anchor text.

If you want to put this strategy on steroids, use Unique Article Wizard (UAW). I subscribed to this service because it was recommended to me and I'm really happy with it. I noticed an immediate spike in organic traffic as soon as we started submitting articles to UAW.

UAW costs $67 per month, but it is well worth it considering you can use it in an unlimited manner. Customers have to agree not to disclose how the system works, but I can share with you some facts. First - you write an article just as you normally would. Second, you go through a few hoops to add new elements to the article so that unique copies can get submitted to article directories. Third, the system can make use of your resource box file as I described earlier. This is a MAJOR advantage over any other article service.

Outsourcing and the Economics

The process of building Amazon review sites is easy to do and easily outsourced. I will skip any analysis of fixed costs such as web hosting and article services because I assume you'd use those no matter what you do online. Outsourcing simply adds more opportunity to USE those things you're paying for.

Say you hire one person to work for you full time. The typical rate I'm finding for Filipinos who write good english is $300 per month. For that you're getting a typical 40 hour work week.

It will typically take about one week to build an Amazon review site. I am counting on the following breakdown: 1) Blog setup is very fast, it takes about 2 hours if your worker creates a "recipe" to follow and does the same thing each time; 2) Reviews will take about an hour each assuming proper time is spent adding pictures, making active affiliate links, etc. So to create the site should take about three days. Then promotion will take another two days where your writer will write as many articles as he or she can in that remaining two days.

In one week you have created and promoted one site. Rinse and repeat. If we round down, then there are 4 weeks in a month. Cost to buy 4 domains = $40. Salary = $300. Total cost is $340. Cost per website is a mere $85

Now ask yourself this important question: If you follow this business model do you think it's reasonable to expect to sell 3-4 products over the lifetime of the site? Obviously I think the answer is yes, which is why I'm executing on this business model. I lauched one amazon review site two weeks ago. We've done bare bones promotion and the site has already sold over $1700 in product. At a 6% commission that works out to $102, meaning that the site has already become profitable after paying for the cost to build it (salary to my workers). There are zero ongoing costs to run this website. Whatever it produces in income is 100% gross margin.

My short term plan is to build 20 such websites. I expect 10-12 will be "successful" meaning that they bring in regular income every month, and the rest will probably either be total failures (unlikely) or simply breakeven over the course of the year and be inconsequential to my income. You'll have a hard time losing money using this method.

So here's what you need to do:

1) Hire someone by using ReplaceMyself - an awesome service.

2) Start setting up blogs with reviews.

3) Get the Unique Article Wizard to accelerate your promotion.

4) Get the Unique Article Wizard Plugin for to bring fresh / unique content to your blog.

5) Use the WWSGD plugin to promote your reviews from visitors that come to the blog.

Now go make money.

Awesome Result with WordPress Freelance Designer

Over the last few weeks I decided that I wanted to make a dramatic change to the way one of my main sales pages looked. I had another website as a "model" in mind, and I needed to have my wordpress theme modified to match it.

I was using the FlexSqueeze theme and I wanted to stick with this theme, but totally change the navigation tabs, and build a custom template. I had NO idea how to do this. I also wanted a new graphical header for my site because the sizing would be different.

I posted the job on Elance. I knew this would take a skilled CSS/PHP/Wordpress guy no more than a day (full time) to do. I expected a price under $200.

I got Elance bids from $255 up to $450. I thought they were all charging too much.

So that got me thinking - how about I post it to OnlineJobs.ph instead? Normally I use that site to hire employees. I hire people who work for me regularly, full time. Not freelancers. But I decided to look for a freelancer this one time to see what happened.

I ended up hiring a guy named Franz from the Philippines. He did an AWESOME job on my project including the template, and a new graphical header. He quoted a price that was VERY reasonable and I ended up paying him 40% extra because he did such a good job within such a short period of time.

I told him that if I liked his work I'd help him find more clients. I can say I'm MORE than happy to recommend him. He communicates well, asks the right questions, does great work and listens to what you ask. I'll be hiring him again for other projects.

Here's his website:
http://www.zaf101creations.com

BTW I have access to OnlineJobs.ph because I'm a member of John Jonas' outsourcing system, which I've been absolutely thrilled with.

Unique Article Wizard Review

Hi everyone,

A few weeks ago I took the plunge and signed up for Unique Article Wizard, a service from a company called Allegretto Publishing, owned by Dr. Noel Swanson.

I signed up on the advice of John Jonas, from ReplaceMyself.com after having a short email dialog with him about exactly why I should use it.

Why Unique Article Wizard
Basically, I emailed John to say "Is it really as great as you make it sound". He wrote back to me essentially telling me that Unique Article Wizard (UAW) is really the way that article marketing was meant to be done. He said it's article marketing done RIGHT.

That was enough to get me to sign up. Heck, it's not like I can't cancel if I'm unhappy and you'll never get anywhere if you are not willing to test stuff out, especially stuff that has been recommended to you by successful people.

So I signed up. I learned how to use "the wizard". All I can say is that I'm absolutely amazed with the quality of this product. They seem to have thought of everything. It's incredibly easy to learn, there are a TON of helpful videos, and they send you regular training material via autoresponder (which I simply forward to my Filipino employees).

Here's what I love best about Unique Article Wizard

• I know that a unique version of the article will go out to each directory
• I can get a unique version of my article at the click of a button and submit it to EZA, and other directories manually (ones that it doesn't submit to)
• I can have a wide variety of anchor text used in the resource box, which is really important to helping your rankings
• The wizard submits articles every day at a frequency you specify (the default is 50 submissions per day, which means it is usually finished in one week). This gives your link building some natural feel and flow. This is good.
• It works! We're doing some initial testing right now and I've already noticed some long tail keyword rankings have improved quite a lot. If you write a few short articles and use specific long tail keywords in your resource box you will very likely see an improvement in traffic to your website (from those keywords) quickly.

What's NOT to like about Unique Article Wizard
Simply put - it takes more work. But this extra work has upside. Let me explain. I had to sign a non-disclosure agreement when I joined the service (as does everyone - done via the browser), so I can't tell you exactly how it works ... but here's something to think about.

Say I told you that you had to dig one hole every day and that you'd get paid a certain amount of money. It would take you an hour to dig the hole.

Now say I told you that if you dug 3 holes per day, you'd be able to earn 10x the income (or maybe more). The second and third hole you dug would take less time than the first. So your total time investment might be 2x compared to digging just one hole.

Would you do it? Of course you would ... or at least you'd pay someone else to do it for you! That, in simple terms, is the power of Unique Article Wizard.

Seriously ... it's worth using this service.

As far as outsourcing goes, I have two employees who are writing articles and submitting them directly into the Wizard on my behalf. I get them to send me their work, but I don't read everything (I simply don't have time). We're now submitting multiple articles into the wizard every day and I think it's an incredible benefit to my business.

Here's where you can go find out more

The "Magic Device" LiveScribe Pen

Hey everyone,

As an Internet Marketer I am really interested in learning as much as I can to get better at outsourcing parts of my business. Lately, John Reese started his pre-launch videos for Outsource Force, which I expect will be a training program at $2k, when all is said and done.

Anyway, if I wasn't already a happy member of John Jonas' awesome program, I'd probably seriously consider John's thing.

So - I watched Video #2 last night and it was pretty awesome. John showed off a "magic device" that he uses to help him communicate ideas. I thought for sure he'd be talking about Jing software. But he wasn't.

Instead he was talking about the Livescribe 4 GB Pulse Smartpen. This thing is incredible! I ordered one online immediately (because of something else I already knew).


Here's the scoop: The pen actually writes on regular paper with regular ink. But you can record (as a video) everything that you write in digital format, and it also records audio and synchronizes the audio to what you are writing.

Imagine that you are trying to explain to your article writer how you want him to create links in resource boxes that point to your website, and to your EZA articles, using your focus keywords. You could simply make a little diagram on paper, talk as you write, and send the "PenCast" to your outsourcer.

Why I was convinced: I have a good friend who has one of these pens and he talks about how much he loves it. I had NO IDEA it would do video, I thought it was just for making PDFs of whatever you write, which seemed less interesting. But the video / audio sync stuff really sold me on it, so I bought one.

I can't wait for it to arrive! The article marketing example I mentioned above will be my very first application for the device.

You can get the Livescribe 4 GB Pulse Smartpen at Amazon.